Amazon Auto Ads Boost Performance with Datadriven Keywords

Amazon Auto Ads Boost Performance with Datadriven Keywords

This paper delves into the refined management of Amazon automatic advertising keywords. Utilizing data-driven selection criteria, high-performing keywords are 'promoted' to manual campaigns, employing a combination of broad and exact match types. Furthermore, it proposes ROAS or conversion rate-based negative keyword strategies for underperforming terms. The aim is to assist sellers in optimizing their advertising structure, improving ad performance, and ultimately achieving sales growth. This approach emphasizes leveraging data insights to enhance both automatic and manual advertising strategies.

12/30/2025 Logistics Industry Insights
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WCO Supports Turkmenistans AEO Program to Enhance Trade

WCO Supports Turkmenistans AEO Program to Enhance Trade

The WCO supports Turkmenistan in implementing its AEO program, enhancing trade facilitation and supply chain security. The workshop covered AEO implementation, validation, risk management, and other key aspects. This initiative aims to promote economic growth by streamlining customs procedures and fostering international trade partnerships. The focus was on practical application and knowledge sharing to ensure the successful adoption of AEO standards within Turkmenistan's customs framework. Ultimately, this collaboration seeks to create a more efficient and secure trading environment for all stakeholders.

12/30/2025 Customs Knowledge
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WCO UN Call for Unimpeded Trade for Landlocked Nations During Pandemic

WCO UN Call for Unimpeded Trade for Landlocked Nations During Pandemic

The World Customs Organization and the United Nations urge ensuring smooth trade for landlocked developing countries during the pandemic, emphasizing the importance of freedom of transit and international cooperation. By simplifying customs procedures, investing in infrastructure, and diversifying trade partners, we can collectively address the impact of the pandemic on landlocked countries' trade and build a more resilient global supply chain. This collaborative effort aims to mitigate disruptions and foster sustainable economic growth for these vulnerable nations during and after the crisis.

12/30/2025 Customs Knowledge
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WCOJICA Project Enhances East African Customs Capacity

WCOJICA Project Enhances East African Customs Capacity

WCO-JICA cooperation is helping East African customs authorities cultivate customs audit experts, enhancing regional customs audit capabilities, and promoting trade development. The initiative focuses on strengthening the skills and knowledge of customs officers in conducting effective audits, thereby improving compliance and revenue collection. This collaboration aims to facilitate smoother trade flows within the East African region by ensuring fair and transparent customs procedures and combating illicit trade activities through improved audit practices. Ultimately, this contributes to economic growth and regional integration.

12/30/2025 Customs Knowledge
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Moldova Boosts Trade Efficiency with Customs System Upgrade

Moldova Boosts Trade Efficiency with Customs System Upgrade

Supported by the SECO-WCO Global Trade Facilitation Programme, Moldovan Customs held a workshop on strategic planning and performance evaluation to enhance strategic alignment, governance, and accountability. Participants utilized tools like PESTLE and SWOT analysis to develop strategic objectives and KPIs. The WCO will continue to provide support, assisting Moldovan Customs in becoming a new engine for efficient trade. The workshop aimed to improve customs operations through better planning and performance measurement, ultimately contributing to increased trade facilitation and economic growth in Moldova.

12/30/2025 Customs Knowledge
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Zimbabwe Tax Authority Gains from WCO Leadership Program

Zimbabwe Tax Authority Gains from WCO Leadership Program

The WCO held a workshop in Zimbabwe to enhance the management capabilities of ZIMRA, promoting customs modernization and trade development. The workshop aimed to improve tax efficiency and international competitiveness. Key areas covered included leadership development strategies tailored for customs and tax administration. Participants explored best practices in streamlining customs procedures, leveraging technology for tax collection, and fostering a culture of compliance. The ultimate goal is to bolster Zimbabwe's economic growth through efficient and effective revenue collection and enhanced trade facilitation.

12/30/2025 Customs Knowledge
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Papua New Guinea Adopts Trade Conventions to Boost Commerce

Papua New Guinea Adopts Trade Conventions to Boost Commerce

Papua New Guinea's accession to the Revised Kyoto Convention and the Harmonized System Convention marks a significant step towards integrating into the global trade system. This move aims to simplify customs procedures, adopt international standards, and enhance trade efficiency and competitiveness. It also synergizes with the WTO Trade Facilitation Agreement, promoting global trade facilitation. By aligning with these conventions, Papua New Guinea demonstrates its commitment to streamlined customs processes and improved trade practices, ultimately fostering economic growth and international cooperation.

12/30/2025 Customs Knowledge
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African Customs Agencies Boost Trade and Capacity Efforts

African Customs Agencies Boost Trade and Capacity Efforts

The 19th meeting of the Customs Management Council of the Eastern and Southern Africa (ESA) region focused on trade facilitation and capacity building. Emphasis was placed on the implementation of the WTO Trade Facilitation Agreement (TFA). Discussions covered regional cooperation, financial management, and the appointment of the WCO Director. The meeting aimed to promote African trade growth and regional economic integration through innovative customs procedures. Furthermore, the goal was to enhance customs efficiency and risk management capabilities within the ESA region.

12/30/2025 Customs Knowledge
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Malaysia Boosts Customs with Wcobacked Origin Ruling System

Malaysia Boosts Customs with Wcobacked Origin Ruling System

The WCO is assisting Malaysia in accelerating the development of its advance ruling system for Rules of Origin. This initiative aims to enhance trade facilitation, optimize regulatory procedures, and improve predictability for businesses. By strengthening customs capacity and streamlining processes related to origin determination, Malaysia can benefit from increased trade flows and a more efficient and transparent customs environment. The support from the WCO is crucial in enabling Malaysia to effectively implement and utilize advance rulings, contributing to overall economic growth and competitiveness.

12/30/2025 Customs Knowledge
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DR Congo Customs Boosts Revenue with HS Code Upgrade

DR Congo Customs Boosts Revenue with HS Code Upgrade

DR Congo Customs aims to achieve customs autonomy by introducing HS tools and conducting nationwide training, reducing reliance on external organizations. This initiative includes equipping customs offices with HS software, developing provincial promotion plans, improving vocational training systems, and strengthening integrity. By enhancing the professionalism and operational capabilities of customs personnel, DR Congo hopes to boost its economic growth. The implementation of HS tools and comprehensive training are key components of this strategy for achieving greater self-reliance in customs management.

12/30/2025 Customs Knowledge
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